Advertising Promotion & Supplemental Aspects Of Integrated Marketing Communications
Shimp Terence A
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Cover Type: Hardcover
Book Condition: As New
Jacket Condition: No Jacket
Publisher: Thomson
Publisher Place: USA
Publisher Year: 2003
Edition: Sixth
Description: 650 pages. Book appears to have hardly been read and is in As new condition throughout.
Publishers Description: The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.
ISBN: 9780030352713
(120913)
