Australian Marketing. Critical Essays, Readings & Cases
Graham Peter
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Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Prentice-Hall
Publisher Place: New York
Publisher Year: 1993
Edition: First Edition
Description: 354 pages. Book is in Very good condition throughout, the only exception is some minor highligting. Ideal For Teachers Faced With Finding New Cases And Readings For Their Students Each Year.
Publishers Description: Collection of essays, readings and case studies designed to supplement introductory courses in marketing. Draws on articles from journals and magazines and covers topics such as analysing the market, developing a marketing mix, designing and implementing marketing strategies and the role of marketing in society. Includes five critical essays and a section on Australian statistics. Indexed by company and subject. Designed to accompany Kotler's 'Marketing in Australia', third edition (1994). The editor is a senior lecturer at Griffith University.
ISBN: 9780724800605
(120882)
