Consumer Behaviour. Implications For Marketing Strategy

Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: McGraw Hill/Irwin
Publisher Place: Boston, Mass
Publisher Year: 2002
Edition: Reprint

Description: 590 pages. Book is in Very good condition throughout. What You Need To Know, Why Its Important, How To Use It.

Publishers Description: Third edition marketing strategy textbook. Presents the fundamental concepts of contemporary consumer behaviour and the development of decision-making and problem-solving skills critical for assessing buyer behaviour and developing superior marketing strategies. This edition has been updated to reflect the changing face of the Australasian population and its many subcultures, and to discuss the relevance of technology as a vehicle for reaching the consumer, developing a marketing strategy, and its impact on the globalisation of consumer markets. Includes a consumer behaviour simulation CD-ROM, colour photos, appendices, glossary, references and index.

ISBN: 9780074709764