Customer Loyalty. How To Earn It How To Keep It
Griffin Jill
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Cover Type: Hardcover
Book Condition: Very Good
Jacket Condition: Very Good
Publisher: Lexington Books
Publisher Place: New York
Publisher Year: 1995
Edition: First Edition
Description: 242 pages. Book and Jacket are both in Very good condition throughout.
Publishers Description: In today's competitive business climate, aiming for customer satisfaction is no longer enough. Many customers who are satisfied with a product or service will defect to buy a competitor's product without hesitation, forcing many businesses to spend more and more money to attract new customers. To maintain a dependable clientele and curtail the expense of wooing new customers, businesses must go beyond their usual concerns with customer satisfaction and take steps to ensure greater loyalty.
ISBN: 9780029129777
(134842)
