Principles Of Marketing
Kotler Philip, Adam Stewart, Brown Linden, Armstrong Gary
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Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Prentice Hall Australia
Publisher Place:
Publisher Year: 2003
Edition: Second Edition
Description: 858 pages. Book is in Very good condition throughout, the only exception is some minor highlighting.
Publishers Description: The view that marketing is only concerned with such highly visible aspects as advertising and selling has now been overtaken by the view that marketing is integral to the process of continuously delivering value and excitement to the customer. The goal of marketing is to ensure that the customer expectations are exceeded and that ongoing relationships based on mutual satisfaction are developed and maintained, thereby securing customer loyalty. “PRINCIPLES OF MARKETING – Second Edition” is a concise and accessible introduction that reflects the breadth and diversity of marketing theory and application. The text retains its authoritative presentation of marketing theory, yet written in an entertaining and engaging way.
ISBN: 9781740098113
(120911)
