The Publicity Handbook. The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Yale David R
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Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: McGraw Hill
Publisher Place: New York
Publisher Year: 2001
Edition: Reprint
Description: 448 pages. Book appears to have hardly been read and is in Fine condition throughout. The Reference Book Of Choise For Seasoned PR Pros, Entrepreneurs, And Beginners Alike.
Publishers Description: Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
ISBN: 9780844232423
(136111)
