Festival And Special Event Management

Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: John Wiley & Sons
Publisher Place: Australia
Publisher Year: 2008
Edition: Fourth Edition

Description: 637 pages. Book is in Very good condition throughout.

Publishers Description: Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional tools and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

ISBN: 9780470812525