Advertising. Principles And Practice
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Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Pearson Education Australia
Publisher Place: French's Forest
Publisher Year: 2008
Edition: First Edition
Description: 552 pages. Book appears to have hardly been read and is in Fine condition throughout.
Publishers Description: Puts advertising into an Australian context, with examples, data and circumstances that reflect the evolution of advertising in this region, and the media and regulatory environment in which it operates. R. Spence-Stone, University of Technology, Sydney.
ISBN: 9780733973215
(153068)
552 pages. Book appears to have hardly been read and is in Fine condition throughout.
