Bridging Differences. Effective Intergroup Communication
Gudykunst B. William
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Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: SAGE Publications Inc
Publisher Place: Usa
Publisher Year: 1994
Edition: First Edition
Description: 256 pages. Book appears to have hardly been read and is in Fine condition throughout.
Publishers Description: This new edition of the highly successful text on intergroup communication, Bridging Differences has been substantially updated. New material includes: exchanging messages with other groups; examinations of differences related to age, social class and physical ability; discussions of ethical issues; and suggestions for improving the accuracy of intergroup attributions. The volumes topicality is further enhanced by its increased emphasis on such issues as: culture and ethnicity; attitudes and stereotyping; and community building. The author also explores the acquisition of the knowledge, motivation and skills necessary for effective intergroup communication.
ISBN: 0803956479
(201288)