Business Research Methods
Zikmund William G
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Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: The Dryden Press
Publisher Place: Fort Worth
Publisher Year: 1991
Edition: Fourth Edition
Description: 776 pages. Book is in Very good condition throughout. Full Chapter On Ethics, Coverage Of Total Quality Management Etc.
Publishers Description: This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
ISBN: 9780030989575
(120902)
