Confessions Of An Advertising Man

Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Southbank Publishing
Publisher Place: Uk
Publisher Year: 2011
Edition: First Edition

Description: 190 pages. Book appears to have hardly been read and is in Fine condition throughout.

Publishers Description: A new edition of the timeless business classic featured on Mad Menas fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvys pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

ISBN: 9781904915379