Doing Ethics In Media. Theories And Practical Applications

Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Routledge
Publisher Place: New York
Publisher Year: 2011
Edition: First Edition

Description: 441 pages. Book appears to have hardly been read and is in Fine condition throughout. The only exception is some highlighting on a few pages.

Publishers Description: Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment.The 13-chapter text is organized around six decision-making questions the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask:What s your problemWhy not follow the rulesWho wins, who losesWhat s it worthWho s whispering in your earHow s your decision going to lookAs they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment.Other distinctive features include:Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty.A user-friendly approach that challenges students to think for themselves rather than imposing answers on them.Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies.A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor s manual, sample syllabi and more.

ISBN: 9780415881548