Driven To Delight. Delivering World-Class Customer Experience The Mercedes-Benz Way

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: Mcgraw-hill Professional
Publisher Place: United States
Publisher Year: 2016
Edition: First Edition

Description: 282 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

Publishers Description: A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership teams ambitious, multi-pronged strategy to elevate the companys customer experience to best-in-class, across all brands and industries.Acclaimed author Joseph Michelli reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, “Driven to Delight.Nowhere else can you find this in-depth, all-access look at senior leaderships vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the companys brand promise, “the best or nothing.

ISBN: 9780071806305