Effective Writing Skills For Public Relations

Cover Type: Softcover
Book Condition: As New
Jacket Condition: None Issued
Publisher: Kogan Page Ltd
Publisher Place: London
Publisher Year: 2000
Edition: Reprint

Description: 157 pages. Book appears to have hardly been read and is in As new condition throughout.

Publishers Description: The style of this book and the advice contained therein is based on the authority of established style guides, in particular the "Oxford Guide to English Usage for Compositors and Readers". This title deals not only with the printed word, but also the spoken. A chapter is devoted to those who publicly speak and give audio-visual presentations. Although not about grammar, the book serves as a reminder of some of the basic principles. The emphasis throughout is on those style points which are frequently the cause of argument and disagreement: where to use capitals, how to deal with figures and abbreviations, and editing skills such as hyphenating, punctuating and paragraphing. There are also chapters that follow the essential requirements for handling headlines and captions, as well as the basics of news releases, and so on.

ISBN: 9780749426439