Entrepreneurship and Small Business

Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: John Wiley & Sons
Publisher Place: Australia
Publisher Year: 2004
Edition: First Edition

Description: 424 pages. Book is in Very good condition throughout.

Publishers Description: Entrepreneurship and small business management are two very close and often overlapping disciplines. Entrepreneurship refers to the dynamic process of creating a new business venture. Small business management addresses various issues of organizing and operating a small business. The goal of this textbook is to provide a package covering all of the issues related to business start-up and those arising from running a small business within the Australasian and South-East Asian contexts. The geographic markets for the book are Australasia (Australia and New Zealand) and South-East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment. Features The What would you do feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation. The "Entrepreneur profile in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders. The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.

ISBN: 9780470802731