Fail Fast Or Win Big. The Start-Up Plan For Starting Now

Cover Type: Hardcover
Book Condition: As New
Jacket Condition: As New
Publisher: AMA
Publisher Place: USA
Publisher Year: 2015
Edition: First Edition

Description: 198 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout.

Publishers Description: With todays marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business They cant! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace-causing their business to be outdated before it even begins! Todays entrepreneurs must avoid the temptation to play it safe and launch a business in a bubble. Instead, they need to embrace the idea of “failing fast. Almost upon genesis of the idea, it is detrimental for the entrepreneur to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. In the groundbreaking, tell-it-like-it-is Fail Fast or Win Big, entrepreneurs will learn how to: Create a rapid prototype of their product or service Develop a business model instead of a business plan Test it repeatedly with customers so they can spot failure early Continue to refine the model based on customer interactions Leverage their network and resources in order to run lean Complete with real-life examples of entrepreneurs who set out to fail fast and ended up winning big, Fail Fast or Win Big is the business plan you didnt study in college. But just like the marketplace, those outdated concepts have changed too!

ISBN: 9780814434789