Game Changer

Cover Type: Hardcover
Book Condition: As New
Jacket Condition: As New
Publisher: Harper Collins
Publisher Place: Sydney
Publisher Year: 2015
Edition: First Edition

Description: 335 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout. One Of Australia's Fascinating Business Leaders.

Publishers Description: This is the story of how one man changed the fate of two airlines. From mail boy to CEO - the trajectory of John Borghettis career seemed set for a corporate fairy-tale ending - until it nearly wasnt. After 36 years at Qantas, Borghetti was passed over for the top job and found himself having to start again. It was at Virgin, the looming rival for Qantas market-share, where he would get the chance to run an airline exactly the way he envisaged. What followed is one of the most extraordinary stories of corporate transformation and redemption. From budget airline to challenging the market leader - Game Changer is as much the story of how one man revolutionised the airline scene in Australia as it is the universal business story of how with corporate vision, teamwork, passion and dedication - a company can reinvent itself to challenge the status quo, and even a monopoly. This biography of one of Australias most fascinating and enigmatic business leaders begins with Borghettis arrival at Essendon Airport as a migrant boy of seven with his family and just two suitcases; and takes you into the very heart of Australias boardrooms.

ISBN: 9781460750445