Guerilla P.R. How You Can Wage An Effective Publicity Campaign Without Going Broke

Cover Type: Softcover
Book Condition: Good
Jacket Condition: None Issued
Publisher: Harper Business
Publisher Place: New York
Publisher Year: 1993
Edition: First Edition

Description: 229 pages. Book is in general good condition. There is some light reading wear present, but still a presentable copy.

Publishers Description: The worlds most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if youre a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, its unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. Youll learn how to think like a publicist and map out the perfect strategy for success.

ISBN: 9780887306648