How They Started. Global Brands. How 21 Good Ideas Became Great Global Businesses
Lester David
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Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Crimson Publishing
Publisher Place: Uk
Publisher Year: 2008
Edition: First Edition
Description: 211 pages. Book is in Very good condition throughout.
Publishers Description: Lots of us have ideas we think would make greatbusinesses. Most of us never do anything with thoseideas. But for those that do, a world of opportunityawaits them. This book is about 30 people who acted ontheir idea, made the first steps to start their businessand subsequently went on to turn it into a global brand.From Adidas and Apple to Sony and Swatch, we reveal howsome of the worlds biggest international businesses gotof the ground, and those very first steps taken by theirfounders. How soon after they started did they ventureoverseas Following on from the hugely successful HowThey Started, this next volume How They Started: GlobalBrands Edition takes the question one step further andasks How do you turn an idea in to a global business
ISBN: 9781854584472
(208802)
