Integrated Marketing Communications
Ouwersloot Hans, Duncan Tom
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Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: McGraw Hill
Publisher Place: London
Publisher Year: 2008
Edition: Reprint
Description: 523 pages. Book is in Very good condition throughout, the only exception are some light marks on bottom corner.
Publishers Description: Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company's communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.
ISBN: 9780077111205
(147921)
