International Marketing
Terpstra Vern, Sarathy Ravi
$21.90
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Cover Type: Hardcover
Book Condition: As New
Jacket Condition: No Jacket
Publisher: The Dryden Press
Publisher Place: Fort Worth
Publisher Year: 2000
Edition: Reprint
Description: 753 pages. Book appears to have hardly been read and is in As new condition throughout.
Publishers Description: Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
ISBN: 9780030211126
(126765)
753 pages. Book appears to have hardly been read and is in As new condition throughout.
