Living Large. The World Of Harold Mitchell

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: Melbourne University Press
Publisher Place: Carlton
Publisher Year: 2009
Edition: First Edition

Description: 294 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout. From Sawmiller's Son To Multi Million Dollar Man.

Publishers Description: When Harold was sixteen, he secured a job at a Melbourne advertising agency just by virtue of having travelled the furthest for the interview. Living Large traces Mitchells journey as media buyer inside several agencies to his brave decision to start in 1976 his own media-buying operation, a radical and, to the established agencies, highly unpopular move.Mitchell went on to become Australias biggest media buyer. His business journey led to close friendships with the two Kerrys, Packer and Stokes, and a long relationship with the Packer family. His passion for the arts saw him experience some colourful moments with Gough Whitlam, Dame Elisabeth Murdoch, Dudley Moore and folk singer Odetta.Living Large reveals Harolds family, a great business deal, a brilliantly produced TV commercial, and disloyalty, laziness and business yobbos, and presents guidance for young business executives trying to make it in the jungle.Part autobiography, part guidebook, Living Large gets into the mind of one of Australias most intriguing business identities.

ISBN: 9780522856576