Loyalty.com

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: McGraw-Hill
Publisher Place: New York
Publisher Year: 2000
Edition: First Edition

Description: 325 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout. Customer Relationship, Management In The New Era Of Internet Marketing.

Publishers Description: Loyalty.com outlines what the new Internet technology means for marketers in every field and provides specific, easy-to-Implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want they want to buy as opposed to what you to sell them--and win customer share as opposed to market share. As part of the Editor's Choice Series, SAS Publishing offers this book as a professional reference for SAS users. This title addresses concepts related to SAS programming, but it is not specific to SAS and does not include SAS examples.

ISBN: 9780071357753