Making Meaning. How Successful Businesses Deliver Meaningful Customer Experiences

Cover Type: Hardcover
Book Condition: Very Good
Jacket Condition: Very Good
Publisher: New Riders
Publisher Place: Usa
Publisher Year: 2006
Edition: First Edition

Description: 146 pages. Book and Jacket are both in Very good condition throughout.

Publishers Description: A new, global customer is emerging that increasingly seeks meaningful experiences in their lives. Savvy companies are increasing their competitiveness and moving up the value chain into higher profit-margin territory by developing and offering experiences around their products and services that target this new consumer. This book describes the new global experience customer. It explores the differences between traditional businesses and those that understand experiences. It describes the processes and approaches for transforming real companies with meaningful change. In particular, it describes the factors that make experiences meaningful to customers and how companies can and do use these to innovate their products, services, outlooks, approaches, processes, and understandings. This book is designed to help leaders take effective action in managing the development and deployment of products and services in order to create results that generate growth. Industry Reviews "Were now hip-deep, if not drowning, in the `experience economy.` Here`s the smartest book I`ve read so far that can actually help get your brand to higher ground, fast. And it`s written by people who not only drew the map, but blazed these trails in the first place."-Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group

ISBN: 9780321374097