Marketing Plans. How To Prepare Them - How To Use Them
McDonald Malcolm
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Cover Type: Softcover
Book Condition: Good
Jacket Condition: None Issued
Publisher: Butterworth-heinemann Ltd
Publisher Place: Oxford
Publisher Year: 1997
Edition: Reprint
Description: 485 pages. Book is in general good condition. There is some light reading wear present, but still a presentable copy.
Publishers Description: This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
ISBN: 9780750622134
(197260)
