Marketing Strategy and Competitive Positioning
Hooley Prof Graham, Prof John Saunders, Nigel Piercy
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Cover Type: Softcover
Book Condition: As New
Jacket Condition: None Issued
Publisher: Prentice Hall
Publisher Place:
Publisher Year: 2004
Edition: Reprint
Description: 622 pages. Book appears to have hardly been read and is in As new condition throughout.
Publishers Description: "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
ISBN: 9780273655169
(172083)
