Power Play. Elon Musk, Tesla, And The Bet Of The Century
Higgins Tim
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Cover Type: Softcover
Book Condition: As New
Jacket Condition: None Issued
Publisher: WH ALLEN
Publisher Place: London
Publisher Year: 2021
Edition: First Edition
Description: 377 pages. Book appears to have hardly been read and is in As new condition throughout.
Publishers Description: Inside the outrageous, come-from-behind story of Elon Musk and Teslas bid to build the worlds greatest car and the race to drive the future.Elon Musk is among the most controversial titans of Silicon Valley. To some hes a genius and a visionary and to others hes a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the the electric car.When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Teslas worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the threeWall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.
ISBN: 9780753554388
(205253)
