Principles Of Marketing
Adam Kotler, Armstrong Denize
$28.40
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Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Pearson Education Australia
Publisher Place: French's Forest
Publisher Year: 2009
Edition: First Edition
Description: 627 pages. Book is in Very good condition throughout. The only exceptions are a small inscription to the inside page and some highlighting.
Publishers Description: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
ISBN: 9781442500419
(140503)
627 pages. Book is in Very good condition throughout. The only exceptions are a small inscription to the inside page and some highlighting.