Public Relations

Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Allen & Unwin
Publisher Place: Crows Nest, Sydney
Publisher Year: 2009
Edition: Third Edition

Description: 484 pages. Book is in Very good condition throughout. New Chapters On Community And Internal Relations, Strategy And Planning,and Issues And Risk Management. Key Topics Such As Corporate Social Responsibility,the Global Environment And Digital Communications Strategies Are Covered Throughout The Book.

Publishers Description: This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether youre developing the public image of an organization, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes. Richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries, Public Relations is an ideal starting point for anyone developing a career in public relations.

ISBN: 9781741756272