Public Relations Writing In Australia

Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Oxford University Press Australia
Publisher Place: Australia
Publisher Year: 2008
Edition: First Edition

Description: 178 pages. Book appears to have hardly been read and is in Fine condition throughout.

Publishers Description: Public Relations Writing in Australia approaches public relations as an ethical and professional element of strategic organizational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers, where appropriate, to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics. The book has a distinct Australian context and is grounded in contemporary Australian practice.

ISBN: 9780195561074