Public Relations. Writing And Media Techniques

Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Addison Wesley Educational Publishers Inc
Publisher Place: New York
Publisher Year: 2001
Edition: First Edition

Description: 570 pages. Book is in Very good condition throughout.

Publishers Description: This engaging and highly effective guide is one of the most comprehensive and up-to-date PR writing books available. This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for readers. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, providing step-by-step procedures for creating and distributing a variety of successful public relations materials. For public relations writers learning or honing their trade, and people with an interest in public relations.

ISBN: 9780321070142