Research Methods For Business. A Skill Building Approach

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: John Wiley And Sons.Inc
Publisher Place: USA
Publisher Year: 1992
Edition: Second Edition

Description: 428 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

Publishers Description: Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

ISBN: 9780471618898