Secrets Of Customer Relationship Management. A Guide To Getting Much Closer To Your Customers

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: McGraw-Hill Inc
Publisher Place: Usa
Publisher Year: 2001
Edition: First Edition

Description: 316 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout. The only exception is a small inscription to the inside page.

Publishers Description: "Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence loyalty programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service

ISBN: 9780071362535