Stickier Marketing. How To Win Customers In A Digital Age

Cover Type: Softcover
Book Condition: As New
Jacket Condition: None Issued
Publisher: Kogan Page Ltd
Publisher Place: London
Publisher Year: 2014
Edition: First Edition

Description: 255 pages. Book appears to have hardly been read and is in As new condition throughout.

Publishers Description: In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

ISBN: 9780749471088