Strategic Innovation. A Casebook
Baden-Fuller C.W.F, Martyn Pitt
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Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Routledge
Publisher Place: London
Publisher Year: 1996
Edition: First Edition
Description: 461 pages. Book is in Very good condition throughout. The only exception is some minor highlighting on a few pages.
Publishers Description: This collection of cases provides a sample of strategic innovation in action. The cases chosen illustrate a variety of innovative possibilities in different sectors. Each of the firms described has achieved some kind of fundamental transformation.
ISBN: 9780415128704
(174047)
