Strategic Sport Marketing
Westerbeek Hans
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Cover Type: Softcover
Book Condition: As New
Jacket Condition: None Issued
Publisher: Allen And Unwin
Publisher Place: Crows Nest, Sydney
Publisher Year: 2003
Edition: Second Edition
Description: 340 pages. Book appears to have hardly been read and is in As new condition throughout. A Comprehensive Text For Sport Management Students As Well As Practicing Sport Administrators.
Publishers Description: Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators. Detailed examples including case studies and opinion writings from international sports and media illustrate the unique features of sports marketing. Sports management students and sports administrators will benefit from the discussions of sponsorship and the role of services theory.
ISBN: 9781865089188
(142114)
