Subscription Marketing. Strategies For Nurturing Customers In A World Of Churn

Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Cuesta Park Consulting
Publisher Place: United States
Publisher Year: 2015
Edition: First Edition

Description: 153 pages. Book appears to have hardly been read and is in Fine condition throughout.

Publishers Description: Subscription Marketing Move over, lead generation and lead nurturing. Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, youre just getting started when someone becomes a customer. Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy. The book describes marketing practices that nurture the ongoing solution value to the customer: Help customers achieve value Demonstrate the value that customers are realizing Add value through content and community Add value to the customer relationship Align with customers deeper values Whether youre marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, youll find advice and ideas you can put into practice immediately.

ISBN: 9780986406201