The Creative Economy. How People Make Money From Ideas
Howkins John
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Cover Type: Hardcover
Book Condition: Very Good
Jacket Condition: Very Good
Publisher: Allen Lane/The Penquin Press
Publisher Place: London
Publisher Year: 2001
Edition: First Edition
Description: 263 pages. Book and Jacket are both in Very good condition throughout.
Publishers Description: Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.
ISBN: 9780713994032
(125613)
