The Fortune Sellers. The Big Business Of Buying And Selling Predictions

Cover Type: Hardcover
Book Condition: Very Good
Jacket Condition: Very Good
Publisher: John Wiley & Sons Inc
Publisher Place: New York
Publisher Year: 1998
Edition: First Edition

Description: 320 pages. Book and Jacket are both in Very good condition throughout.

Publishers Description: An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.

ISBN: 9780471181781