The Fundamentals Of Creative Advertising

Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Ava Publishing SA
Publisher Place: Lausanne
Publisher Year: 2006
Edition:

Description: 176 pages. Book appears to have hardly been read and is in Fine condition throughout.

Publishers Description: The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.

ISBN: 9782940373185