The Guerrilla Marketing Revolution. Precision Persuasion Of The Unconscious Mind

Cover Type: Softcover
Book Condition: Good
Jacket Condition: None Issued
Publisher: Piatkus
Publisher Place: London
Publisher Year: 2005
Edition: First Edition

Description: 178 pages. Book is in general good condition. There is some light reading wear and age marks on the inside pages present, but still a presentable copy.

Publishers Description: Including 125 effective marketing weapons, this book takes the proven methods, strategies and weapons of Guerrilla Marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP). It also offers a structured approach to consistent marketing success. Launching Guerrilla Marketing for the 21st Century. Guerrilla Marketing is a worldwide phenomenon. Since its formation in 1951, Guerrilla Marketing has run trainings and seminars and produced a series of books which has sold around the world. The Guerrilla Marketing Revolution celebrates the major re-launch of this amazingly successful marketing brand. It offers a radical new approach to making your profits soar. The Guerrilla Marketing Revolution is a major new book for today packed with an arsenal of 125 devastatingly effective marketing weapons. It takes the proven methods, strategies and weapons of Guerrilla Marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP) to present new Guerrilla weapons with clear and detailed instructions for their application. The result is a selection of inexpensive marketing tools and skills perfectly suited to todays needs, aimed directly at the decision maker - the unconscious mind - in order to speed up decision making, shorten the sales cycle and create long-term relationships. It offers a structured approach to consistent marketing success.

ISBN: 9780749927073