The Heart Of Change. Real Life Stories Of How People Change Their Organizations

Cover Type: Hardcover
Book Condition: As New
Jacket Condition: As New
Publisher: Harvard Business Review Press
Publisher Place: Boston
Publisher Year: 2002
Edition: First Edition

Description: 190 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout.

Publishers Description: Why is organizational change so hard Because in order to make any transformation successful, you must change more than just the structure and operations of an organization—you need to change peoples behavior. And that is never easy.The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with peoples emotions is what will spark the behavior change and actions that lead to success. The Heart of Change is the engaging and essential complement to John Kotters international bestseller Leading Change.Building off of Kotters revolutionary eight-step process, this book vividly illustrates how large-scale business change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change—and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation.Refreshingly clear and eminently practical, The Heart of Change is required reading for anyone facing change and looking to build their leadership skills.Published by Harvard Business Review Press.

ISBN: 9781578512546