The Icarus Deception. How High Will You Fly

Cover Type: Hardcover
Book Condition: As New
Jacket Condition: As New
Publisher: Portfolio
Publisher Place: Usa
Publisher Year: 2012
Edition: First Edition

Description: 241 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout. The only exception is a medium sized inscription to the inside page.

Publishers Description: In Seth Godins most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icaruss father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldnt want employees to believe that obedience and conformity are the keys to successBut we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isnt a genetic disposition or a specific talent. Its an attitude we can all adopt. Its a hunger to seize new ground, make connections, and work without a map. If you do those things youre an artist, no matter what it says on your business card.Godin shows us how its possible and convinces us why its essential.

ISBN: 9781591846079