The Underdog Advantage. Using The Power Of Insurgent Strategy To Put Your Business On Top

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: McGraw-Hill Education
Publisher Place: Usa
Publisher Year: 2004
Edition: First Edition

Description: 251 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

Publishers Description: How insurgents rule markets today, and how your business can join the revolutionAfter over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small--not as an arrogant incumbent, but a hungry insurgent. "The Underdog Advantage" analyzes the success of this model and shows how even great companies often stray from the insurgent path--and end up paying the consequences.A battlefield manual for business leaders of every stripe, "The Underdog Advantage" uses fascinating and instructive case studies to explore insurgency principles and show you how to: Instill and maintain an underdog attitude and move faster, think smarter, and welcome change as an opportunity Develop hyperaggressive marketing, communications, and competitive strategies Create a down-and-dirty culture of insurgency and foster a winning attitude among all staff members

ISBN: 9780071439190