Understanding the Older Consumer. The Grey Market
Gunter Barrie
Notify me when back in stock
Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Routledge
Publisher Place: London
Publisher Year: 1998
Edition: First Edition
Description: 182 pages. Book appears to have hardly been read and is in Fine condition throughout.
Publishers Description: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
ISBN: 9780415186445
(158469)
