Up Close And Personal. Customer Relationship Marketing At Work
Gamble Paul R, Stone Merlin, Woodcock Neil
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Cover Type: Hardcover
Book Condition: Very Good
Jacket Condition: Very Good
Publisher: Kogan Page
Publisher Place: Uk
Publisher Year: 1999
Edition: First Edition
Description: 358 pages. Book and Jacket are both in Very good condition throughout. The only exceptions are a small inscription to the inside page and a tear mark to cover from an old sticker.
Publishers Description: Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the worlds leading companies have shown. Wal-mart, for example, spent millions of dollars on developing its customer database which enabled it to personalise its communications. Is it coincidence that it became one of the worlds most successful retail chains within a decade Up Close and Personal shows that there is no coincidence about it.
ISBN: 9780749430870
(212837)
