Zucked. Waking Up To The Facebook Catastrophe

Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: HarperCollins
Publisher Place: London
Publisher Year: 2019
Edition: First Edition

Description: 336 pages. Book appears to have hardly been read and is in Fine condition throughout.

Publishers Description: This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his funds bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldnt. Zucked is McNamees intimate reckoning with the catastrophic failure of the head of one of the worlds most powerful companies to face up to the damage he is doing. Its a story that begins with a series of rude awakenings. First there is the authors dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes Brexit and the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamees shock, Facebooks leaders still duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travellers who share his concerns, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but its also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us. About the Author Roger McNamee has been a Silicon Valley investor for 35 years. He co-founded successful funds in venture, crossover and private equity. His most recent fund, Elevation, included U2s Bono as a co-founder. He holds a BA from Yale University and an MBA from the Tuck School of Business at Dartmouth College. Roger plays bass and guitar in the bands Moonalice and Doobie Decibel System and is the author of The New Normal and The Moonalice Legend: Posters and Words, Volumes 1-9. He has served as a technical advisor for seasons two through five of HBOs "Silicon Valley" series and was also responsible for raising the money that created the Wikimedia Foundation. His essays have been published in the Guardian, The Washington Post, USA Today and Washington Monthly. Industry Reviews Very readable and hugely damaging ... This is a dangerous book for Facebook because it will be widely read - apart from Jaron Laniers work, it is the best anti-Big Tech book Ive come across. Its real strength is that McNamee knows how these attention- and information-stealing systems work. The Sunday Times A candid and highly entertaining explanation of how and why a man who spent decades picking tech winners and cheering his industry on has been carried to the shore of social activism. -The New York Times Book Review [An] excellent new book . . . [McNamee] is one of the social networks biggest critics. Hes a canny and persuasive one too. In "Zucked," McNamee lays out an argument why it and other tech giants have grown into a monstrous threat to democracy. Better still he offers tangible solutions . . . What makes McNamee so credible is his status as a Silicon Valley insider. He also has a knack for distilling often complex or meandering TED Talks and Medium posts about the ills of social media into something comprehensible, not least for those inside the D.C. Beltway . . . McNamee doesnt just scream fire, though. He also provides a reasonable framework for solving some of the issues . . . For anyone looking for a primer on whats wrong with social media and what to do about it, the book is well worth the read. - Reuters A timely reckoning with Facebooks growth and data-obsessed culture. . . [Zucked] is the first narrative tale of Facebooks unravelling over the past two years . . . McNamee excels at grounding Facebook in the historical context of the technology industry. - Financial Times Regardless of where you stand on the issue, youll want to see why one of Facebooks biggest champions became one of its fiercest critics. - Business Insider A comprehensible primer on the political pitfalls of big tech. - Publishers Weekly

ISBN: 9780008319007